Promotion Strategies Overview

Social Media Post Strategies

Posting regularly on social media is not just about staying relevant; it's a strategic move that can significantly boost our sales.

Your consistent presence helps maintain a strong connection with your audience, fostering trust and reliability.

When you share your knowledge about Career Clarifier, you not only provide valuable insights but also create a sense of authenticity around our product.

Regular posts (such as once a week), ensure that Career Clarifier stays top-of-mind for your followers, making them more likely to consider purchasing it through you when they choose their major and or make career-related decisions.

Potential Social Media Topics

Here are sample topics that you can post about our career test that helps students choose the right major and career path:

  • Personal Success Stories: Share success stories of you or other people use know individuals who used Career Clarifier to identify their majors and appealing career ideas.
  • Testimonials: Showcase testimonials from students who have benefited from the career test.
  • Explain the Results Report Content: Offer a behind-the-scenes look at all of the information in the results report. You can even send this link to a sample results report so people can see for themselves how valuable the report is: https://drive.google.com/file/d/1-t6WRyDN9qpJdLOvEP9LNzQJbAsnZol1/view .
  • Explaining the Test: Provide a detailed breakdown of how the career test works and what students can expect.
  • Results Highlights: Highlight some interesting or unexpected results from your career test results (or other students who took the test).
  • Major and Career Spotlights: Feature different college majors that the test can help with (such as majors in psychology, business, English lit, history, and math)
  • Comparison with Other Tests: If you've taken other tests (such as Myers-Briggs, Strengths Finder, or DISC), explain how this career test differs from those.
  • Benefits of Choosing the Right Major: Discuss the long-term benefits of choosing the right major in college.
  • Graduation: Talk about how the test can help students who are about to graduate.
  • Gifting: Explain how the test can be a very thoughtful gift for a friend in need.

Here Are Some Things to Keep In Mind

  • Use Eye-Catching Visuals: Engage your audience with eye-catching graphics or images. You can use our branded assets or get creative with your own visuals that resonate with your unique style.
  • Craft Your Message: Create a compelling message that showcases the benefits of Career Clarifier. Highlight how it can help people to gain clarity and direction in their career choices, as well as how it can help students choose the right major.
  • Include Your Affiliate Link: Don't forget to include your unique affiliate link in the post. This way, we can track the referrals back to you and ensure you receive the commissions you rightfully deserve.
  • Hashtags and Tags: Utilize relevant hashtags (#CareerClarifierTest) and tag us (@CareerClarifier) to increase the visibility of your post and allow us to support your efforts.

You Can Create Your Own Images Or Use Ours

If you create your own images, be sure to include your unique affiliate link in your posts (the affiliate link is how we are able to track the leads you generate and ensure you get paid for every sale you are responsible for).

Your unique affiliate link is located at the top of your home page in the affiliate portal. Here's an example.

How to Use the Images We've Created

If you want to use our pre-made images, you can embed them into your social media, email, blog posts, and web pages using HTML code. Here's how:

Log in to the Home page >> Select 'Promotions' >> Select 'Banners & Links'.

Next, make sure only "images" are checked off (see yellow highlight) and click the 'Apply' button (see red circle in image below). NOTE: On your page, it's likely you'll have to scroll down the page to see the Apply button.

After pressing the Apply button, you can scroll down the page and choose the image you want to use. Here are a few of the images you will see.

When you use the images we have created, your unique affiliate link has already been added to the image's html code.

To add our images to your social media, choose the image you want to use and click on the "Get Banner Code" button under the image.

Last, copy the HTML code and embed it into your social media, email, or website.

If you have any question or suggestions about social media to promote Career Clarifier, please contact Jeff @ CareerClarifier.com.