Campus Brand Ambassador Social Media Influencer Partnership

Building partnerships with students who have large social media networks can be another effective way to expand your reach and grow your income because you’ll have a person with a large social media following promoting the assessment on your behalf.

Additionally, If the collaboration is successful, you may be able to partner with the influencer again, the same school year or the next year.

As a reminder, Career Clarifier pays 50% of all sales revenue to the person whose affiliate link is used to purchase the test and the Campus Ambassador (who signed up the student media influencer) receives another 25% of all sales revenue! Most social media influencers are very used to using affiliate links and earning a commission on sales.

Here's a step-by-step guide to identifying social influencers, establishing contact, and successfully pitching collaboration:

Identify Potential Influencers

Start by identifying the social media platforms popular among students at your school, especially on campus. Look for influencers whose content aligns with career development, education, or personal growth.

Pay attention to influencers with high engagement rates (likes, comments, shares) and a substantial following. Influencers with genuine connections to their audience can be more effective.

Create a list of potential influencers, including their social media handles, follower counts, and a brief summary of their content focus.

Research Deeper

Dive deeper into their content by reviewing their posts, stories, and interactions with followers. This will help you understand their style, audience demographics, and authenticity.

Once you identify a social media influencer you would like to partner with, please submit a request to Career Clarifier for approval prior to reaching out to them.

Craft Your Pitch

Once the social media influencer has been approved by Career Clarifier, develop a personalized pitch that explains why collaborating with Career Clarifier would benefit the influencer and their audience. Highlight the value and relevance of Career Clarifier for students who are choosing a major or making career decisions.

Contacting Influencers

Reach out to the influencers through direct messages (on social media) or email. Personalize each message to show that you've done your research and genuinely appreciate their work.

In your initial message, briefly introduce yourself as a campus ambassador for Career Clarifier. Express your authentic admiration for their content and explain why you believe a collaboration could be beneficial (e.g. supporting the success of students and the social media influencer will receive 50% of all revenues driven by the link they use in their social media posts.)

Follow-Up

If you don't receive a response within a reasonable time frame (e.g., one week), consider sending a friendly follow-up message to express your continued interest in collaboration.

The Pitch Meeting

If the influencer expresses interest, schedule a meeting or virtual chat to discuss the collaboration in more detail.

During the meeting:

Explain the Career Clarifier test and its benefits.
Most social media influencers will want to create their own content ideas, however, feel free to suggest potential topics that align with the influencer's audience.
Discuss Career Clarifier’s compensation structure for affiliates (e.g. affiliates receive 50% of all revenues driven by their unique affiliate link).

Proposal and Agreement

After the pitch meeting, formalize the collaboration by sending Career Clarifier’s social media influencer agreement that outlines the scope of work, timelines, and compensation.

Collaboration Execution

Once the agreement is in place, offer to work with the influencer to execute the campaign. Feel free to give them product photos (Click here to access them). Many influencers like to work independently, so they may not want much (or any) support from you.

Monitor and Celebrate

Track the campaign's progress, engagement, and impact. Celebrate milestones and express gratitude to the influencer for their contribution.

Maintain Relationships

Continue to engage with influencers even after the campaign ends. Building strong, long-term relationships can lead to future collaborations.