Here are sample job advertisements for Account Planner roles:

VP, Account Planner

CDM New York

Responsibilities:

• Identify and leverage market and customer insights into meaningful brand idea and strategies.
• Work closely with account management and creative teams to become a valued strategic partner both internally and externally
• Create a “workshop” style environment dialogue that inspires creative thinking among diverse groups of people
• Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
• Provide an agency perspective on market research planning, execution and translation.
• Participate in New Business efforts—conducting market research, writing the creative brief, and presenting key insights to the prospective client.

Qualifications and Experience:

• Candidates should have 5-7 years of account/strategic planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
• Desire and ability to apply their skills to the creative development process and enjoys the art of storytelling.
• MUST have either professional pharmaceutical or DTC experience.

Freelance VP, Account Planner

Harrison & Star

Responsibilities:

• Identify and leverage market and customer insights into meaningful brand idea and strategies.
• Work closely with account management and creative teams to become a valued strategic partner both internally and externally
• Create a “workshop” style environment dialogue that inspires creative thinking among diverse groups of people
• Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
• Provide an agency perspective on market research planning, execution and translation.
• Participate in New Business efforts—conducting market research, writing the creative brief, and presenting key insights to the prospective client.

Qualifications and Experience:

• Candidates should have 5-7 years of account planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
• Desire and ability to apply their skills to the creative development process.
• Consumer healthcare experience within the Oncology space

Account Supervisor

VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The Account Supervisor participates in the development of advertising and promotional recommendations to achieve brand sales objectives and assumes lead role in the presentation of agency work at the brand level. The person in this role also participates in the promotional planning process and manages daily execution of approved promotional plans as well as the agency brand team to perform at most effective and responsive level

Responsibilities

• Maintain frequent and effective contact with members of the client brand team to build relationships and develop understanding of client culture and structure
• Collaborate with cross-functional agency team (Media, Strategic Planning, Creative, UX/CX, ) on high-profile, growing account. Work closely with senior subject matter experts, while autonomously managing projects
• Lead day to day activity for launch and in-line brands and provide direction to creative team based on client’s input
• Participate in the promotional planning process and manage daily execution of approved promotional plans
• Manage brand budget by project on a weekly basis and regular reconciliation with client
• Manages growth and development of Account and/or Assistant Account Executive as appropriate
• Monitors news, market, and competitors. Analyze the market place and competitors to provide agency POV
• Full knowledge of the brand and therapeutic category
• Works closely with senior management on tactical planning based on client(s) needs.

Required Skills & Experience

• Minimum of 4 years of experience in advertising—health & wellness, device or technology experience a plus
• Strong presentation skills
• Ability to identify new opportunities
• Aptitude for financial accountability
• Capable of leading team to achieve common goals
• Self-starter and innately curious nature

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Account Planner

The Integer Group

The Integer Group is looking for an Account Planner in the Insight & Strategy department.

This position is responsible for providing a perspective in creating and implementing shopper and brand-driven strategies that raise the level of agency work across our clients’ brands. This role needs someone to help advance the evolution and integration of the Insight & Strategy Group through the development of Disruption (the driving philosophy of all the TBWA\ Group companies), new methodologies, approaches and original thinking. You get business, you are full of ideas and you are clear in articulating them for mutual benefit to both agency and clients.

On top of this, you would:

• Know what’s going on – sounds obvious, but you’d be surprised, so you would demonstrate a solid grasp of current industry dynamics and be able to provide agency perspective on the impact, influence, and implications of these dynamics on your client’s business health.
• Be a strong communicator – you’re able to clearly articulate your strategies and ideas in a confident and persuasive manner to clients and teams. • Innovate your thinking – to develop working hypotheses and methods to test/apply to a wide variety of marketing challenges.
• Collaborate – and raise the bar of Integer work for clients through inspiring and guiding the development of creative strategies and ideas. You will also identify unmet opportunities, needs and knowledge gaps, how to fill them and aid in the development and understanding of effectiveness measures.
• Grow – not only yourself but also the role of Insight & Strategy through the development of effective working relationships with key clients and internal teams within the Denver agency, The Integer Network and the wider TBWA world.
• Role up your sleeves – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework within the Denver agency.
• Be interesting

What makes you qualified?

• 2-5 years of Account Planning experience in an agency environment
• Experience working with retail brands and/or retailer trade and marketing teams is a big bonus – but let’s talk about it
• Hands-on qualitative research expertise and or ethnography experience (conducting and or commissioning) – because you love to talk and you’re a great listener
• Huge passion for what communication and creativity can achieve in the world
• Strong interest in shopping and its role in culture
• Must be curious.
• Ability to inspire people and therefore the creative process
• Knowing a good idea when you see it and you can nurture it
• Something unexpected or intriguing in your background
• Experience in the use and development of quantitative research methodologies – at least basic calculator skills
• Strong analytical and intuitive skills
• Foundation of Branding Fundamentals
• Excellent communication skills and presentation skills