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Consumer Products – Licensing Associate

At Weight Watchers, we inspire healthy habits for real life. We meet our members where they are and leverage the latest nutritional and behavioral science to help them eat healthier, move more, and shift their mindset. We are a purpose-driven organization and we understand how to create community and deliver personalized services to help our members throughout every step of their journey.

We have more than 50 years of history and trust to build on, and we are leveraging technology, community, and behavior science to help more people around the world reach their goals. Our approach is science-based and evidence proven to help people lose weight and develop healthy habits to live life fully. If being part of a purpose-driven, member-focused, high-performing digital culture sounds exciting to you; we invite you to explore Weight Watchers and our open positions.

General Summary:

The WW Consumer Products team is focused on delivering the Weight Watchers experience to weight and health conscious consumers, as well as WW Members.

The Licensing Associate role will be focused on consumer products sold in the retail channel. We manage a portfolio of consumer products goods across the Grocery, Frozen and Non-Consumables areas of the store in multiple retail channels – such as mass merchants and grocery retailers.

Our retail consumer products are primarily Weight Watchers branded or co-created with another brand.

We are seeking an energetic, creative and detail oriented Licensing Associateto join our team. This role will support our portfolio, working closely with internal and external partners to execute our multi-faceted marketing plans across channels, and assist in packaging and product development. Reporting to the Licensing Manager, this position will also support the P&L in budget tracking and ensuring licensees meet contractual requirements.

Key Responsibilities:

Day to day contact with key licensing business contacts including sales and brand/marketing teams
Assist in executing the marketing plan for the Licensed & Endorsed portfolio of products aligned with the strategic direction
Develop marketing collateral working with Licensees, Agency partners and internal WW teams to execute timely delivery of artwork including Email, Social, Shopper Marketing, Recipe Development and other vehicles
Develop and deliver staff communications to our national field organization
Review partner materials to ensure Weight Watchers brand is correctly represented by outside partners and clearly communicates the benefits of our products as a tool to Weight Watchers members. This includes reviewing comments with WW Legal & Science/Nutrition teams
Coordination of monthly licensing partner calls, and delivery of annual contract compliance requirements
Contribute to analytics efforts of marketing vehicles including coupon redemption tracking, collection of sales and partner agency reporting, etc.
Gather quarterly sales forecasts from licensees and assist in analyzing them to help effectively manage the P&L
Maintain the department budget tracker with invoice management and set up PO’s for all projects.
Assist in business development by coordinating calls with identified vendors and setting up samplings/tastings

Experience Required:

Bachelor’s degree in Marketing, Business Administration or related field required.
Must have 2-3 years of work experience
Experience developing and executing marketing plans for non-consumable and consumable products preferred
Requires strong attention to detail, ability to multi-task regularly and problem-solve
Self-motivated; Ability to independently manage projects from brief to execution and reporting
Very strong oral and written communication skillsExcellent interpersonal, organizational, and communication skillsProficiency in written communications and ability to adapt language for different audiences
Eager to learn and develop with an interest in licensing and consumer packaged goods

VP Licensing

Bravado

Lead business development initiatives to identify new licensing partners and product categories, including researching, pitching, negotiating and executing contracts. Use licensing opportunities to help build global brand franchises that generate revenue streams across multiple categories.

Job Functions:

Identify new opportunities in accordance with the global licensing strategy, liaising with senior management and label partners on researching, pitching, negotiating and fully executing licensing contracts.
Maintain existing licensee relationships across all product categories and optimize commercial terms of these partnerships for Bravado
Develop and execute merchandising strategies that maximize revenue across multiple categories and distribution channels
Interact with artists, managers and UMG record labels to educate on potential licensing opportunities
Manage relationships for all partnership agreements for which Bravado is a licensee
Develop brand management plan of each property. Work closely with the senior marketing team to provide input for trade and consumer advertising, PR and research. Set and manage budgets and maximize value for licensees and retailers.
Forge close relationships with strategic partners in appropriate products categories including apparel, gifts, games, online, accessories, home furnishings as well as food and beverage companies etc.
Work with Business Affairs to develop anti-piracy strategies
Take a leadership position with the brand management and creative groups to set product development plans, product positioning, and key selling benefits.
Develop retail relationships with key mass market and specialty retailers, identifying strategic relationships and selling in merchandise promotions.
Develop broader strategic licensing programs for Bravado and its artists working closely with the retail and brand management teams
Maintain and update sales forecasts at the licensee and artist level
Ensure that any brand extensions will make a meaningful contribution to preserving and furthering the overall life of the underlying property.
Work closely with Product Managers to streamline licensee creative requests and approvals process
Liaise with internal Artist Service Managers to ensure program creative needs and approvals are streamlined.
Work with legal to ensure proper registration and protection of the company’s IP. Manage licensing contract process and counterfeiting issues.
Direct Licensees on royalty statements, budgeting and projections and monitor partner payment compliance
Work closely with Finance department to ensure proper royalty collection and payment
Work with UMG label divisions to stay abreast of new and developing artist suitable for licensing opportunities
Understand relevant marketplace dynamics and other key issues leading to appropriate recommendations for the licensing mix (e.g. quality, pricing, promotions and distribution).

Skills/Abilities:

An accomplished Licensing and Merchandising executive who also has expertise in Sales and Business Development.
The ability to see over the horizon to where the next Licensing opportunities are because of a wide knowledge of the industry, with a very high level of commercial awareness.
Good relationships and good ‘street cred’ in the Industry.
Ability to work cross-functionally and a consensus builder who can direct staff across diverse lines of businesses.
Love of music and understanding of ‘fan mentality’ are key for success

Experience:

Demonstrated experience securing, negotiating and managing licensing deals across a variety of product categories and managing them.
An accomplished product strategy executive who possesses strong understanding of brands who balances creative marketing judgment/vision with analytical data as it relates to creating value-added merchandise against core market segments.
Proven track in Fashion/Luxury/CPG and global brand Licensing experience a plus.

Education:

Bachelors Degree

Manager, Licensing – Home

Ralph Lauren

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world’s most widely recognized families of consumer brands.

Position Overview

Manage the business relationship between RL Home licensees and the brand. Serve as the main point of contact for business initiatives as well as contract maintenance. Work closely with our licensed partner to meet their needs for the development of the business.

Essential Duties & Responsibilities

Develop deep understanding of the home industry as it pertains to the categories of RL Home licensees and utilize a proficient knowledge of the market landscape to further the business for all licensed categories, including but not limited to furniture, lighting, rugs, and bedding utility
Partner with merchandising, marketing and licensee teams to ensure alignment on strategy, development and execution of new business ideas.
Work in conjunction with the licensee to develop and execute strategy
Utilize merchandising expertise in communicating market drivers and business opportunities
Regularly monitor stores for proper presentation and execution
Work with licensee to gain clarity on financial plans
Review and analyze sales and inventory to ensure the business is being driven to its full potential
Work with design to track the product approvals by licensee
Monitor and track marketing execution of our licensee as well as that of our retail partners
Regularly reconcile royalties to sales
Oversee execution of all license contracts- facilitate contract negotions for renewals and new licenses, working with both licensees, brand leadership and legal to see contracts through to completion
Act as liaison for the business for all internal (RLS, RLE) divisions

Experience, Skills & Knowledge

Strong communication skills.
Strong computer skills including Excel, Word, PowerPoint.
5-7 Years of Merchandising experience with specific experience working with Licensees/a developed understanding of the relationship between licensee/licensor, including the contract process and strong negotiating skills.
Experience in the Home industry preferred.
Possess excellent problem solving skills.

Licensing Manager

Ariat International

The Manager, Licensing is responsible for managing the licensing process, relationships and the licensed product categories to meet or exceed revenue targets and growth objectives. New business development is a critical component of the role. The successful candidate understands the product and market and leverages contacts to build the licensing business in line with Brand quality and values.

Category Management

Manages Licensees within the category portfolio which includes contract negotiation, resolving issues, reviewing/approving of submissions in coordination with appropriate product managers and promotion/advertising initiatives.
Analyzes account business performance and develops growth objectives that are aligned with initiatives.
Maintains current knowledge of industry trends, competitors, business opportunities, threats, and dynamics.
Active contributor/driver of key initiatives within a team that includs Product Development, Finance, DTC (Ecommerce and Retail), Marketing, and International.
Performs other duties as assigned.

Finance and Business Planning

Annual budget planning and monthly revenue forecasting.
Contributes to the strategic planning process. Develops strategies and business plans on a rolling 3-year basis.
Develops new business opportunities and manages the process from concept and pitch, to licensee on-boarding and contract signature.
Track quarterly and annual royalty revenues, Licensee revenues, marketing spend and other contractual financial requirements
Provide detailed reporting internally on all aspects of Licensed business

Product Development

Works with Licensees and internal teams to develop product that meets the brief, support key brand stories/technologies while maintaining brand quality and integrity standards.

Sales and Marketing

Performs day-to-day responsibilities including licensee management, product review, and Licensee communications.
Recommends initiatives, providing cost/benefit analysis for sales of Licensed products
Coordinate between the Licensee’s sales team and internal sales organization, especially introducing to common buying teams of wholesale partners, sharing wholesale customer lists, coordinating tradeshows and events etc.
Partner with DTC teams (Ecommerce and Retail) for appropriate presentation of licensed products and supporting drop ship of extended styles
Partner with International teams (direct subsidiaries as well as 3P distributors) to promote the licensed products globally
Track the marketing and promotional programs developed by the Licensees, coordinate them with the Licensors programs

Preferred Experience:

5+ years related experience
Experience in western, work & safety, farm & ranch and/or outdoor channels highly preferred
We are looking for someone with knowledge of financial analysis, supply chain management, category management, operations, consumer trends, etc.
Excellent interpersonal, communication, and presentation skills
Strong relationship building skills, flexible, adaptable, and patient; able to collaborate, influence, and persuade at all levels of an organization, both internal and external

Strong analytical and negotiation skills
Capable of working independently and managing a variety of initiatives / opportunities simultaneously
Self-motivated, strategic thinker, entrepreneurial
Ability to travel as needed

Associate Licensing Manager

Horizon Group USA Inc

Horizon Group USA (HGUSA) is a leading arts and craft and fashion consumer product company. We develop and distribute a large scope of categories from fashionable jewelry and apparel crafts to seasonal stationery & impulse products.

Originally established as a decorative trim supplier in 1912, Horizon Group leveraged its craft heritage, and refaced the company in 2003. Now recognized as a leading source for children’s activities, creative crafts and fashion impulse products, the company serves a broad range of ages in the creative marketplace.

Horizon develops products under its own recognized brands such as Just My Style, It’s So Me! & Made By Me! With over 5,000 products in the market place, distributed in over 50 retail chains ranging from mass to specialty, you are sure to have seen our success in building products for creative minds.

Role Accountabilities and Responsibilities

Maintain and foster effective working relationships with licensors
Ensure company standards are met for licensed products while maintaining the brand integrity of each respective license
Work with licensors and internal teams to follow the brand strategy
Act as liaison between in-house marketing team and licensors to follow up all on approvals of licensed products
Coordinate and maintain projects of licensed properties by meeting deadlines and moving all teams along the licensed product timelines
Ensure proper approvals are obtained from licensors on all aspects of product including product concepts, artwork, pre-production samples, packaging, instructional materials and final customer samples
Identify when needs of licensor and/or Horizon are at risk and work with management to resolve issues in a timely manner
Assist in contract negotiations and deal term sheets
Assist with Licensor sales projection templates
Collaborate with marketing and design teams to generate new product concepts through brainstorm meetings, trend-shopping and market research
Assist in the creation of presentations with mock-up samples, prototypes and presentation boards