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Manager/Sr Manager, Experiential Marketing & Partnerships

As the Experiential Marketing & Partnerships Manager/Sr Manager focused on Premium Card Products and their partners, you are a business leader, shaping the future of American Express’ industry-leading role in experiential marketing and partnerships. From identifying trends/opportunities in the marketplace, to leading the strategy and plan with business partners in Premium Consumer & Business Cards, to executing partner activations while managing a roster of agency partners, this leader must be keenly focused on driving results (growing scaled engagement among Card Members, delivering differentiated experiences for Card Members & attracting a new generation of members to the respective brands). You work with a large cross-functional team across GABM (Advertising, Media, Social Media, etc), the Blue Box (Global Consumer Services, Global Benefits and Corporate Communications), external agencies and industry partners. The role enables you to build and maintain internal and external relationships, lead best-in-class activations, and evolve our strategy to align with business objectives and drive unique value to priority Card Products and partners.

As a member of the Experiential Marketing & Partnerships Team, you will also be responsible for understanding internal and partner business goals and objectives, driving proactive and innovative opportunities for Card Products and partners, and executing these programs.

Responsibilities:

Lead activation planning with partners for Premium Card Products
Steer all activities and lead a collaborative team across experiential, social media, communications, creative, PR, GCO, business partners, that support the Premium Card products and its partners
Lead large cross-functional team including multiple agencies and industry partners to deliver plans and differentiated experiences.
Communicate/liaise across teams to ensure communication flow, guardrails are adhered to, issues are raised and resolved, results are tracked and plans optimized, and budgets are managed
Foster key industry relationships, and in particular make our partners feel a winning collaboration with American Express

Qualifications:

5-8 years of experience in partnership marketing and/or experiential marketing – experience in 360 integrated marketing and/or digital marketing is a plus
Experience managing teams and agencies with proven track record in partner management
Knowledge of the entertainment/fashion/music/dining/travel/wellness industries with a passion for pop culture
High degree of interpersonal skills with the ability to work effectively in small and large groups
Ability to work under pressure, within compressed timelines and balance multiple priorities while still maintaining an optimistic “team player” attitude
Strong communications, multitasking, organization and analytical skills
Out of the box thinking with a strong “customer first” instinct; must be constantly curious and passionate about the space
Ability to balance “big picture” thinking with tactical execution, always focused on driving results
Strong customer and service orientation

Director, Events and Experiential

Hulu

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that’s powering play.

Summary

Hulu’s Marketing team is seeking a Director, Experiential and Events who will be an exceptional addition to our Brand team. As a Director at Hulu, you will work with the Brand, Public Relations, Awards, Content, and Sales departments in building Hulu experiences ranging from activations around the brand, stunts to launch campaigns for content, premieres, industry events (Upfronts, CES, Cannes Lions, Comic Con, TCA, etc.), and awards campaign events. The right person for this role will have extensive entertainment event background and experiential marketing experience. In this position, you will have a strategic vision to bring experiences to life for Hulu’s brand, have strong attention to detail, set a high bar for yourself, enjoy solving problems, and be intellectually curious, with extensive production experience. If you are someone who thrives in a team environment and gains a personal sense of achievement when sharing knowledge and partnering with teams across Hulu, then this is a great role for you.

What You’ll Do

Report to the VP of Brand and align with key internal executives in the development and execution of integrated experiential and event strategies based on stakeholder goals, budget and company priorities.
Seen as a trusted expert in the experiential and entertainment event world leading all projects from vision to execution.
Partner with internal teams to execute events with the purpose of furthering client relationships, enhancing brand messaging and/or a variety of additional internal goals to increase Hulu’s growth and visibility.
Acts as conduit between event team and marketing executives, providing regular updates and elevating situations as required.
Lead weekly Experiential and Events team meetings and other key information platforms to collect and communicate pertinent relative information.
Oversee and drive overall team strategy, line-item budget and reconciliation, OKRs, and KPIs, while providing thoughtful leadership and guidance to all members of the team.
Understand and anticipate industry trends that will affect Hulu in the short and long term. Provide strategic insight into these issues and offer solutions back.
Supervise, mentor and take a personal stake in the development of the Experiential and Events team members daily.
Showcase power of the Hulu brand through: Ability to ideate around sponsor activations and craft symbiotic branding between sponsors and Hulu, leading all event strategy and presence for industry trade shows, work with talent, and consistently deliver the on-brand activations.

WHAT TO BRING

10+ years of event experience
Experience in the entertainment field required
Undergraduate degree in Business, Public Relations, or related field
Experienced in MS Excel/Google Sheets and experience building intuitive excel models
Experience in MS PowerPoint/Google Slides
Highly organized and efficient, with the ability to run with multiple projects at a given time.
Strong time management skills, verbal and written communication skills
An extensive event portfolio featuring a wide range of event experience including premieres, red carpets, awards campaigns, experiential activations, and key industry events (Upfronts, CES, Cannes Lions, Comic Con, TCA, SXSW, etc.).

Experiential Producer

Opus Agency is a fast paced, high technology, growing event agency. As a team, we deliver innovative and memorable brand experiences with tremendous impact to our clients. We provide event marketing, management and production solutions to Fortune 1000 companies.

Opus is looking for an Experiential Producer based in Los Angelos. This role is the day-to-day contact for our clients and manages all production components of a project from start to finish. The Experiential Producer also acts as a mentor for our Production Coordinators and Assistants, playing a crucial role in their professional development. The Experiential Producer reports directly to the Sr. Executive Producer, Experiential.

Essential Functions

Creative

Actively participate in event ideation and create draft decks for creative directors and art directors to populate; review and edit each draft to ensure integrity and feasibility of creative concepts prior to sharing with client
Update creative decks weekly based on client feedback
Ensure that creative/experiential end product matches project specifications

Communication

Effectively communicate client needs and wishes to team, including creative and technical directors
Lead weekly/monthly client calls and review post-call debriefs prepared by the Coordinator, ensuring accuracy
Create all necessary project documentation including work back timelines, PA grids, production schedule, graphics grid, décor/prop purchase grid, contact sheet, deliverables grid, etc.
Budget
Prepare, manage and track project budgets; Set up Production documents with budget buckets for coordinators/art directors to work within.

Logistics

Oversee location research undertaken by Coordinators
Conduct site visits and onsite meetings with vendors (i.e. catering tasting, scenic builds, etc.)
Contract with and manage vendors (including venue, scenic, AV, printers, caterers, graphic designers, artists, developers, etc); negotiate pricing to fit within budget and manage timelines/deadlines for each vendor
Collection and review of all COI’s for event, confirming Opus coverage as well as all necessary requirements from venue.
Oversee all onsite staff beginning with staff briefing documents, and onsite staff briefing of their roles during event.
Create ROS in collaboration with client and deliver to show caller where applicable
Responsible for the safety of staff and guests at event. In the event of an emergency or accident, will file the necessary incident reports and contact authorities (medical, fire, paramedic), as well as let Opus senior management know immediately.

Post Event

Reconcile all receipts with coordinator and close out budget with EP/Director of Production
Responsible for all post event trafficking to client or storage
Follow up with client post event to review event pros and cons
Write event summary and share photos for Opus files and social media
Ensure all files are transferred into their name from any freelancers

Qualifications

At least 3-5 years of experience managing events
Demonstrated event project management skills with all event components
Experience with budget management and financial tracking
Bachelor’s degree is preferred
Strong computer and technology skills, especially Excel, Outlook, and Word

Brand Experience Design Lead

Twitch

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn ( https://www.linkedin.com/company/twitch-tv/ ),Twitter ( https://twitter.com/Twitch ) and on our blog ( https://blog.twitch.tv/ ).About the Role

As a Brand Experience Design Lead you’ll manage and design projects that bring the Twitch universe into the real-world. You’ll work in multiple creative mediums required to support a range of external and internal facing marketing programs.

You will help visualize the Twitch voice and values through experiential, product, and brand design. Your work will aid our narrative and create unique connections and experiences with our community.

You will function within the Brand Design Team reporting to the Director of Brand Experience and interface closely with marketing, events, partnerships, and other teams to create and deliver unique design solutions to complex problems.

You Will:

Inspire new ways of thinking that build upon the existing Twitch brand identity through visual comps, sketches, mood-boards, renders, and illustrations
Create and support development, execution, and production of creative concepts on a wide range of projects (events, trade shows, packaging, off-line brand activations etc.)
Concept and design Twitch merchandise for internal (swag) and external (retail) programs
Understand new technologies and how they can enhance our brand narrative through experiential design
Provide design concepts-from initial briefing through final delivery
Manage relationships and communication with clients while managing complex projects
Oversee and support installation of offline activations

You Have:
———

5+ years of agency, in-house or start-up design experience
Experience in interior or environmental design
Outstanding visual design skills in typography, composition, branding, layout, and interactive design
A fascination with innovation and technology and a solid understanding of creative print production processes and environmental substrates
Familiarity with architectural construction plans (scale, plan view, elevations, etc.)
Comfortable iterating quickly and communicating ideas across different levels of fidelity
Strong Adobe Photoshop and Illustrator skills

Bonus Points:
————

Familiar with SketchUp, Auto CAD, 3D Studio Max
Merchandise design experience
General Video Games Knowledge

Technical Director – Experiential

Confidential

Capabilities/Requirements

At least seven (7) years of experience working on Audio, Visual, and Lighting aspects of events and experiential projects; experience with Interactive Tech and Scenic elements preferred;
High-Intermediate to Advanced skill in 3D drafting, knowledge of Vectorworks a plus;
Prior staff management experience, with the ability to manage and supervise various projects and teams simultaneously;
Experienced and creative approach to budget management;
Excellent project management, organizational, delegation and prioritization skills, good with spreadsheets and faithfully uses them;
Established vendor relationships and the ability to develop relationships with existing vendors;
Strong knowledge in cutting-edge A/V/Lighting gear, and passion for learning and testing new equipment.
Strong conflict resolution skills;
Strong client-facing skills, such as proper and timely communication, anticipating and exceeding client needs, seeking feedback, and cultivating lasting client relationships;
Wholistic understanding of experiential design and production, with the ability to spot opportunities, efficiencies, and conflicts;
Creative, flexible, curious.

Responsibilities

Lead and coordinate all technical and logistical aspects of event production including:
Logistical operations & project management as relates to A/V/L in coordination with scenic and Interactive;
A/V/Lighting vendor contract negotiations and management;
Vendor procurement, relationship development, and management;
Budgeting of technical aspects;
Technical production supervision;
Legal compliance where applicable;
Clear and consistent communication internally;
Actively contribute to the strategic development of the production;
Work intimately with internal teams throughout the design development, budgeting, feasibility vetting and build phases of a project;
Draft and develop technical briefs to relay to vendor when necessary;
Prepared with solutions when discussing issues or changes with the team;
Manage events with live show/programming and technical elements;
Call and attend necessary team production meetings;
Hold and attend regular meetings with AVLIS teams;
Booking crew to the highest level of skill sets when applicable;
Providing a concise technical brief to the operating crew;
Outsourcing and booking of staff, equipment, and additional services where applicable
Post-event wrap-up report and debrief meeting, including identifying areas of success and areas which might require improvement.

Project Manager (Contract Role)

Bluecadet

Bluecadet is looking for a CONTRACT Project Manager to manage complex experiential design projects, which include a combination of media (motion graphics, film), digital interactives, physical design, and environmental graphics, from acquisition through execution. Our ideal candidate is an adaptable person, always looking to improve. Making people happy matters to you. Problem solving makes you feel alive. You can communicate with all walks of digital life, and you don’t shy away from difficult conversations. You thrive in a role where you bring the project team together to solve problems, reduce uncertainty, remove obstacles, eradicate waste, maintain momentum and make people happy.

This is a six-month, on-site engagement with the potential to extend or convert based on business needs.

Bluecadet is an award-winning, internationally-recognized experience design agency focused on producing transformative digital products and environments. We work with cultural institutions, universities, and mission-driven organizations and brands. Past clients include MoMA, Harvard, Princeton, The Smithsonian Institution, Doctors Without Borders, National Geographic, and the Bill and Melinda Gates Foundation.

Bluecadet offers competitive salaries, medical and dental insurance, 401(k) participation, paid time off, company holidays, paid parental leave, and the opportunity to work in a dynamic, growing and fun environment. We have a gorgeous office, a relaxed dress code, and encourage work/life harmony. People of color, people with disabilities, women, and LGBTQ+ candidates are strongly encouraged to apply.

Primary Responsibilities:

Manages the day-to-day running of creative and development teams – facilitating and leading productive conversations. Performs regular check-ins with creative and technical teams.
Creates, manages and oversees detailed project plans and documentation including contracts, SOWs, changes of scope, schedules and budgets, involving all relevant stakeholders and ensuring feasibility.
Serves as one of the primary points of communication with the client.
Serves as one of the primary points of communication with vendor teams and/or subcontractors.
Creates and maintains thriving client relationships.
Leads project status meetings and updates with internal teams, partners, and clients.
Collaborates with teams to define product specifications and functional requirements. Helps lead the discovery phases of projects and determine project approach and scope.
Assigns tasks to team members and manages production of work throughout the project lifecycle.
Minimizes exposure to risk by identifying potential scope creep and working with internal teams and clients to mitigate risks.
Uses appropriate methods to manage changes in project scope, schedule and costs.
Ensures resource availability and allocation including weekly tracking, updates and reporting on project utilizations and budget burns.
Measures project performance using appropriate systems, tools and techniques. Reports and escalates to management as needed.
Manages and participates in testing and quality assurance for all deliverables. Ensures projects are delivered to a high quality standard.
Ensures team members are set up for success and have everything they need to get their work done. Checks in frequently and ensures open lines of communication.
Comfortable engaging with content and creative side of project work in order to best support team.
Contributes ideas to projects and actively participates in team meetings.
Manages clear and thorough capture of team meeting notes and provides follow-up tasks and to-dos to team members.
Contributes relevant subject matter expertise in project area (e.g. film production, web design and development, interactive application user experience).
Establishes and manages partnerships with third parties/vendors, when relevant.

Education and Experience:

Bachelor’s Degree required
3+ years of professional experience
At least 2 years of experience producing digital media projects such as touchscreen kiosks, mobile apps, interactive installations, websites, films
Demonstrated experience managing complex projects

Account Manager (Experiential Marketing)

IMG LIVE

We are seeking a NYC-based Account Manager for several of IMG LIVE’s key accounts. The Account Manager will be responsible for the planning and execution of marketing strategies and large-scale or ongoing events for IMG LIVE key clients throughout the United States. The Account Manager will be responsible for developing relationships with key clients and partners in order to execute marketing objectives.AM’s are responsible for working effectively with both client and internal account teams to flawlessly deliver event programs that achieve client results against established strategic & creative objectives, timelines and financial goals. The ideal candidate should have at least 3 – 5 years of relevant experience with at least 3 years of leadership experience in the project management, experiential marketing or event production and execution world, be self-motivated, thrive under pressure, work well in a fast-paced competitive industry, and have a passion for event staffing, execution and logistics.

Job Responsibilities:
Screening, interviewing, staffing and managing talent for various promotional event positions (including call-ins to check-in/verify talent’s presence at all assigned events)
Manage ongoing communication with clients and vendors (i.e., status reports, call recap reports, timelines, project status updates, etc.)
Experience working with planning tools; i.e., budget tracking, project timeline, logistics and deliverables schedules, event specs, meeting agendas and notes, etc.
Ownership of objectives and progress reporting communication for assigned programs (in conjunction with client and project team)
Working knowledge of experiential marketing / promotional events beyond basic knowledge and “how to” and ability to speak and strategize on staffing, training, logistics, execution and measurement
Work within and develop timelines for event roll-outs and ongoing evaluation
Ability to manage budget as well as address scope and changes to budget
Establish, maintain and enhance relationships with clients and talent, as well as all internal team members and departments
Develop and actively manage vendor/ freelance relationships to ensure best available resources within budget
Meet and exceed expectations for client service goals and program success metrics
Maintain complete and updated program files with all project details and event information
Maintain talent files with project details and performance feedback
Develop a thorough knowledge of our industry, products and services, as well as those of our competitors and clients
Meet deadlines, prioritize tasks, report on key accounts and deliver prompt and sound decisions

Education & Skills:
3 – 5 years of related experience in experiential marketing or events
Bachelor’s degree and/or equivalent experience
Excellent verbal & written communication, project management and prioritization skills
Attention to detail & and ability to multi-task
Microsoft Office proficient
Ability to work effectively under pressure with tight deadlines and adapt to unforeseen circumstances
Willing and able to work nonstandard work hours and weekends as required
A self-starter, highly organized, knowledge hungry and able to work well with employees at all levels of the organization
Must be a creative, forward-thinker
Must have professional appearance and persona
Strong work ethic and a positive, can-do attitude
Career minded and seeking long-term employment and growth opportunities

Manager, Experiential Events (Entertainment Production)

New York Road Runners

New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.

About the Department:

The Experiential Events team is responsible for the execution of all hospitality, media operations, entertainment production, and expo and experiential events for all of NYRR’s events. As a member of this team, the manager position will have an opportunity to support in functions outside the main entertainment responsibilities.

About the Position:

This position will report to the Director, Experiential Events, and will focus on planning and executing events within NYRR’s live entertainment portfolio, from ceremonies and musical acts at large-scale events, to audio systems and scripting for weekly races and more intimate conferences and meetings. The result must be a first-class presentation with concentration on client and customer satisfaction while making sure all internal and external partner obligations are fulfilled.

Primary Responsibilities:

· Develop production plans for events and activations requiring live entertainment and stage management, inclusive of: sourcing vendors, building entertainment components, creating playlists, and drafting scripts and run of shows.

· Manage and design different award ceremonies and non-race production events.

· Scout new bands, talent, and entertainment groups that may be a good fit for various NYRR events.

· Build and maintain relationships with existing talent pool of announcers, anthem singers, bands, DJ’s and other talent to support various events and executions.

· Support the recruitment, training and assignment of part-time, seasonal and temporary staff to support experiential and production events.

· Prepare and manage event budgets, vendor contracts and payments.

· Produce brand and partner activations surrounding marquee events, which range from large scale race festivals to smaller course entertainment zones.

· Work with the brand team to create a cohesive look and feel across the event, while incorporating fresh ideas and signage design plans, making sure events remain current with the industry.

· Collaborate with our marketing partners via the partnership account team to enhance experiential projects and deepen the brand connection, discuss and identify key success metrics and deliver on them.

Job Requirements:

Experience:

· Minimum 3-5 years of event project management. Experience with entertainment / stage production background is a plus.

· Working knowledge of industry best practices in staging, audio, lighting, talent management, scripting, and production coordination aspects of live entertainment events.

· Experience in experiential marketing events and brand activation.

Education & Certifications:

· Bachelor degree in related field.

Skills and Attributes:

· Strong understanding of industry best practice in indoor/outdoor event design and physical branding

· Keen awareness of process and what needs to happen when in order to effectively manage many moving parts of equal importance

· Ability to effectively manage multiple projects and work under tight deadlines

· Calm, cool, collected team player able to work positively in high-stress, on-site environments.

· Microsoft Office Suite.

· Ability to work nights and weekends as needed.

Desired Skills:

· Willingness to work in an outdoor environment, and to jump in and support in whatever capacity necessary at events

· Knowledge of NYC area band and DJ scene

· Highly organized, detail oriented, timeline focused attitude.

· Independent, organized and driven professional, able to self-motivate and innovate

· 2D/3D CAD, rendering, desktop drafting

VP, Experiential Marketing

Empire State Development, NYS

EDUCATION & REQUIREMENTS:
Education Level and Work Experience required: Bachelor’s Degree with 8+ years professional experience managing high-profile consumer and B2B events for a company, institution or nonprofit or with an experiential marketing organization; Experience working with multiple stakeholders and complex organizations also required

Duties Description

BASIC FUNCTION:

Under the general direction of the SVP, Marketing defines and articulates the vision and strategy behind ESD’s experiential efforts and events to drive growth and brand recognition. Manage all aspects of event marketing including planning, creative development and execution.WORK

PERFORMED:

Create and capitalize on opportunities for New York:
For Business Development Events – Work with ESD Strategic Business Dev. and International teams and other business partners.
For Tourism Events – Work with the TAC, NYS Regional Councils, state agencies, Governor’s Office and directly with industry [e.g. Convention & Visitors Bureaus; Tourism Promotion Agents, et al].
Define the strategic role of events as part of our overall marketing mission to drive economic impact
Develop an annual strategic events plan outlining key audience segments
Establish a clear process for measuring event impact
Establish consumer insights to insure relevant content and event focus; developing content as needed
Establish process and protocols for event execution aligned with state financial procedures
Prepare summary information and reports for SVP on activities, results and impacts
Manage trade events for SBD and the Governor’s Office
Manage annual budget and budget protocols
Assist in the development Welcome Centers
Work with the Executive Chamber on special activities
Work with appropriate state agencies, industry organizations and ESD personnel to identify appropriate event marketing opportunities
Outreach with New York based groups to expand knowledge of event opportunities
Supervise events staff
Other projects and activities as required