Here are sample job postings for Field Marketing roles:

Field Marketing Manager

Brooklyn Brewery

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.

The US Field Marketing Manager will support the US Field Marketing Director and serve as the marketing team’s liaison to the US sales team, overseeing the day-to-day marketing operations. They will work with the US sales team to develop & implement on-brand, growth-oriented sales & marketing programs, identify & execute additional brand building opportunities, and support the company’s broader mission & goals in the United States.

US Market Planning (50%):

  • Annual Business Plan – Brooklyn Brewery’s sales organization operates around an annual go-to-market strategy, which drives activity throughout the year.
  • Lead the development of the US Annual Business Plan (ABP)
  • Develop on-brand, innovative, compelling marketing programs that target sales goals, support retailers and engage consumers
  • Project manage stakeholders, timeline, communication & workflow to ensure timely hand off & a complete ABP
  • Collaborate with brand marketing to develop marketing collateral (POS, creative, etc) & to tie-in digital execution
  • Establish KPIs and program goals
  • Market Awareness – Remain current on beer, CPG and general cultural & consumer trends; incorporate key learnings into market programming
  • Calibrates with other key markets; engages in best practice & knowledge sharing

General Brand Building (20%):

  • Grow awareness of the Brooklyn Brewery brand in the United States.
  • Industry Events – Work with market teams to develop on-brand activations (ex. GABF, Craft Brewers Conference, etc)
  • Develop additional BB owned & partner events, sponsorships, and other consumer engagement touchpoints, as indicated by the ABP

Team Leadership (30%):

  • Oversee Field Marketing Budget
  • Manage the NYC Field Marketing Coordinator & oversee NYC marketing
  • Collaborate & coordinate with other BB teams as the Field Marketing team’s main liaison

Qualifications

  • Knowledge of the three-tier system for alcoholic beverages and key partners (retailers, distributors), aware of beverage industry trends & landscape
  • Experience working with a sales network, in particular supporting national account teams
  • 4+ years experience in marketing, beer experience not required but beverage/CPG experience strongly preferred
  • Ability to think & act big picture, be strategic, on-brand, and results-oriented, and to identify, target, and deliver value
  • Curious, creative, and innovative, interested in the world and people, open-minded & inclusive with an appetite to do and learn more
  • Aware of current & relevant consumer trends, interested & engaged with different types of culture
  • Experience leading a team and guiding the professional development of team members
  • Experience with budget oversight and financial accountability
  • Experience with project management, particularly guiding large, multi-phase projects & aligning stakeholders
  • Able to analyze work for improvements, solicit & incorporate feedback
  • Solution-oriented, able to troubleshoot & present solutions
  • Organized, collaborative, self-starting, and strong communication skills
  • Comfortable in a fluid environment, able to adapt to evolving circumstances as needed

Field Marketing Ambassador

Sixpoint Brewing Company 

Position Summary

The Field Marketing Ambassador is responsible for executing field marketing events and activations (brand owned and operated events, festivals, community events, mobile happy hours, etc.) through the ABV mobile marketing program. The Field Marketing Ambassador will report to the Events & Partnership Manager or Field Marketing Specialist, depending on territory.

Key Responsibilities

  • Leading event execution against the event calendar as outlined by the Events & Partnership Manager and/or Field Marketing Specialist.
  • Curating branded consumer experience at events, driving engagement with activation tactics
  • Sampling and education: Drive trial of core brands and new innovations as outlined by event goals while educating consumers on the brands and products to create emotional connection with attendees
  • Partnering with sales and brand management teams to execute events, coordinating sample pick-up, setting up brand experience at events and clean-up post event
  • Managing internal or externally sourced staff to support event execution
  • Collection of photos and consumer feedback to create social content around events and continue engagement post event
  • Managing third party vendors related to event execution
  • Proactively find new event, sponsorship, and partnership opportunities
  • Own all phases of the event process from planning, ideation, executing, measurement and recapping
  • Managing and tracking event budgets
  • Data collection: event tracking against key KPIs to determine success and guide future activations
  • Operate autonomously and confidently without Events & Partnership Manager and Field Marketing Specialists (when necessary) leveraging partner relationships for on-site help, sales team support, and wholesaler involvement
  • Work cross-departmentally across social media, merchandise, sales, brewery operations, brand, digital and design

Key Competencies

Positive and High Energy Attitude – Demonstrates an engaging and upbeat demeanor to create positive interactions with consumers and key partners

People Agility – Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.

Motivation & Tenacity – Self-starter who knows how to prioritize multiple projects to get things done at a high level.

Results Orientation – Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.

Requirements

  • Bachelor’s degree preferred
  • 3+ years of experience
  • Weekend and some holiday work
  • Travel approximately 20%
  • Frequently lift up to 55 pounds to approximately shoulder height
  • Frequently move up to 165 pounds and occasionally lifting to approximately waist height
  • Must have valid driver’s license and clean record
  • Experience driving larger vehicles preferred
  • Proficient in Microsoft Office (Word, Excel, & PowerPoint)
  • Beer/Adult Beverage experience is not a requirement

Field Marketing Manager

Ellenos Real Greek Yogurt

We are obsessed with sharing the experience of WOW! By doing things the right way we inspire an emotional connection with our hand-crafted food and the community it nourishes.

We have created a culture that is relentlessly focused on uncompromising quality and continuous improvement. At the heart of this obsession is our Field Marketing Team.

Summary
The Field Marketing Manager (FMM) has his/her finger on the pulse of the City and will use their regional expertise to translate Ellenos’ strategy and goals into tactics. S/he will drive field marketing business plans, metrics for growth, and collaborate closely with key departments. This role reports to the Regional Field Marketing Manager – Emerging Markets and is accountable for growing and retaining the Ellenos customer base, word of mouth, brand awareness and loyalty, and supporting product sales.

Essential Functions
· Execute the defined market area field marketing and merchandising activities, driving strategic change and helping to develop Ellenos into a household name and brand

· Be the voice of the brand, constantly engaging both consumers and retail personnel

· Support annual strategy, pitching in-field concepts to the RFMM – Emerging Markets

· Research, secure and manage execution of targeted local events and partnerships

· Manage all aspects of the event planning process including: personnel, product delivery/distribution, refrigeration, transportation, supplies, contracts, insurance, permits

· Lead and execute the demo/event program in natural, conventional, club and specialty retail channels, including owning the master schedule, partnering/confirming dates with external regional retailers and internal sales personal, building out a plan for your team

· Execute retail field marketing tour at local and out-of-market accounts. Includes overnight travel and execution for multiple days at a time

· Work with Regional Marketing Manager to establish goals and metrics for area demo/event/merchandising plan with aim of increasing store velocities

· Be the link between the sales and marketing teams to ensure in-field programs are supporting both departments

· Oversee the recruitment, hiring, training, coaching and retention of in-field reps

· Provide regular direction of in field reps to ensure brand accuracy, superior customer interactions and flawless event executions

· Lead bi-monthly reporting of in-field activities, including qualitative (consumer, retailer insights) and quantitative results (performance to KPI’s)

· Oversee budget tracking, forecasting and inventory for the field teams, reconciling budgets on a monthly basis

· Be constantly finding new, innovative ideas to maximize the infield marketing experience, pitching opportunities internally on a quarterly basis

· Work closely with marketing team in developing a strategy and execution of the regional social media plan

· Travel and stay onsite at events in the assigned region. Occasional travel and hotel stay over nights and weekends is required

· Other duties as assigned

Knowledge, Skills and Abilities Required
· Exceptional organization and administrative skills, as well as the ability to multitask

· Outstanding written and verbal communication skills with proven ability to problem solve

· An outgoing dynamic and driven individual who can work well independently and, on a team

· Strong Microsoft Office skills, specifically in Excel and Powerpoint

Required Education and Experience
· 3-5 years experience in experiential marketing

· 1-2 years managing direct reports

· A university degree, business or commerce preferred

· Clean driving record for driving promotional marketing vehicle

Ellenos “Must Haves”
· You are driven by challenge and achievement

· You love engaging with people in all situations and environments

· You believe happiness is a journey the be shared and celebrated

· You believe everyone matters and should be treated as such

· You have a sense of humor and passion for health and wellness

· You love to have fun, but take your responsibilities seriously