Job Ads - Product Marketing

Senior Product Marketing Manager

The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to support its Engagement mission. In this newly-established role, you will be part of—and help shape—a small but growing Product Marketing team at the Times. While we have long had marketers driving and shaping the business, our product marketing practice is still developing.

Reporting to the Executive Director of Product Marketing, you will support important reader engagement projects, like those related to our core mobile news app, a dynamic newsletter portfolio and off-platform channels. Your role will involve a combination of strategic thinking and executional excellence, the integration of messaging strategy and product experience, and collaboration across departments. You will bring digital product marketing knowledge, a history of working with product teams to create new product adoption ideas, and an understanding of brand strategy.

Key Responsibilities

Product Marketing Strategy: Lead the go-to-market strategy, from ideation to launch, for new and existing products and features. Establish and measure success criteria and develop ideas and campaigns to increase reader engagement. Partner with product, design and research teams to infuse the product development process with a perspective that reflects our brand and customers. Understand the competitive landscape and become an expert for your product area.

Messaging and Brand Strategy : Apply our communications strategy and brand standards in a product context. Champion the consumer and represent positioning, voice, and tone with product teams. Translate what we learn about our readers from research into usable insights and apply them to product strategy and messaging. Create an insights-driven channel strategy for launches and see it through launch to meet engagement goals.

Product and Experience Collaboration : Partner with colleagues in marketing, design, writing, product, insights, PR, and more on the strategy, launch and optimization of products and features. Independently foster relationships and instill trust quickly with these disciplines to ensure all projects are planned and launched flawlessly.

Requirements

7+ years of related experience in marketing, product marketing or product management, including at least 4 years of insights-driven go-to-market experience
Experience driving successful go-to-market strategies for product and feature launches, including aligning product marketing and messaging to a larger brand narrative and translating brand strategy into product marketing output
Distill essential insights from research and create clear and thoughtful creative briefs
Deep understanding of the product development lifecycle and how to operate within product-led teams; comfort and experience working with product and technology partners
Empathy for customers and a strong understanding of user experience
Balance creative, conceptual thinking with a data-driven mindset; excel in both creative and analytical environments; identify and assess success metrics
Capacity for, and interest in, flexing across both strategy and execution
Collaboration with different disciplines; build trust and relationships quickly
A motivated self-starter who can operate both autonomously and collaboratively and has a passion for initializing and forging new opportunities
Excellent prioritization, organization and communication skills
A positive spirit, inclusive mentality, diplomatic approach, and growth mindset

Product Marketing Strategist

Endurance International Group

As the Product Marketing Strategist, you will be have a direct impact on SinglePlatform’s product and customer success and growth. You will take ownership of customer facing marketing initiatives. You will be working in a fast-paced environment managing multiple projects at once. Being the conduit between marketing, product, customer success and sales. This role requires a high level of attention to detail and project management skills.

What You’ll Do

Take ownership of the SinglePlatform Customer Council building feedback loop on our product and messaging
Develop processes for ongoing qualitative and quantitative customer research
Solidify processes for product testing rollout
Craft insight summaries to Product for road map recommendations and product evolution
Use customer insight to pivot and evolve the SinglePlatform positioning and messaging
Lead writing and development of sales collateral, including generating case studies, testimonials, decks, presentation and other content
Driving the go-to-market messaging for new product / feature rollouts
Liaise with Customer Success to evaluate onboarding, orientation and engagement and ensure it drives customer satisfaction and retention

Requirements

2-4 years of Product Marketing or Customer Success experience with a SaaS
You have worked with CRM, preferably Salesforce and marketing automation tools, preferably Act-On
You have an innate ability to clearly and effectively communicate technical ideas to non-technical people

Qualifications

Excellent writing and verbal communication skills
Motivated self-starter, ability to work in a fast-paced environment
Thrive in a collaborative environment, while able to work with autonomy
You are passionate about customers and their success through the entire life cycle from an anonymous visitor to a brand advocate

Bonus Points

Comfortable crafting HTML / emails
Familiar with Adobe products

Product Marketing Manager

Brother International Corp

The Product Marketing Manager will work with the Senior Product Marketing Manager to develop new accessory/consumable, software, digital pattern content product business cases, manage product development timelines, track progress and meet deadlines. The Product Marketing Manager will be responsible for ensuring all craft accessory/consumable product development elements come together in a timely manner to successfully launch on time in concert with marketing, sales and retail. This is a growing category for Brother’s Home Appliance Division (HAD) and will require the candidate to have extensive experience in the craft industry with either a retailer or manufacturer. In addition, this candidate will be responsible for helping manage various aspects of marketing and support. Collaboration between product marketing managers, sales channels and Brother Industries Japan, will be key to the continued success of the Crafting category.

ESSENTIAL FUNCTIONS

Define new product goals and deliverables that support the Consumable Materials, Digital Content and Software Business Goals. Manage new product development projects including key deliverables: roadmap, sourcing, pricing, sample testing, etc. Define tasks, resources, and timelines necessary to complete a new product development lifecycle
Communicate effectively with Brand and Product Development about new products, compliance, product documentation, packaging, timelines and status. Provide insight, feedback and new content ideas for artwork and new products, including writing marketing copy, video scripts
Participate in ideation dialogue, vendor setup, item setup, with Product Development and Marketing giving meaningful insight into the product roadmap. Work with Sales Channels to identify/develop potential retail product placement recommendations
Desire and willingness to use products and craft
Provide training to agencies, Brother associates and support staff (TN Customer Service), and customers use on the use of new product/consumables.
Tradeshow show attendance, Event support as needed and up to 25% travel

QUALIFICATIONS

Education:
Bachelor degree, Business or Marketing r equired

Experience:
3-5 Years extensive experience in the craft industry with either a retailer or manufacturer required

Skills/Knowledge/Abilities:

3-5 years of advanced Product Marketing management experience, preferable consumer products required
Strong communicator with the ability to elicit cooperation from leaders, customers and a wide variety of sources required
Project Management experience required
Experience sourcing new products required
Ability to multi-task and effectively prioritize and execute tasks in a fast paced environment preferred
Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done preferred
Ability to merchandise product and create planograms preferred

Product Marketing Manager

WorkWave

As Product Marketing Manager, you will be responsible for all go-to-market (GTM) strategies and tactics, including customer insights, segmentation, market strategy, competitive research, market planning, thought leadership, content development, product messaging and channel activities for our WorkWave cloud-based solution, PestPac. You will be a critical part of the Corporate Marketing team and additionally will have a keen focus on supporting the sales team in attaining critical goals such as leads, conversions, retention and upsell by creating and launching strategies for all product lifecycle stages: discovery, planning, launch, post-launch and end-of life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders.

Responsibilities

Buyer intelligence – be the expert on markets and buyer insights – their buying criteria, how they buy and where they go for information
Monitor and assess competitive activities to drive product and GTM strategies
Work with key analysts and influencers to understand industry trends and opportunities
Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels
Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
Develop, assess and report on qualitative and quantitative assessment of product offerings such as feature/functionality, packaging, and pricing.
Act as the Voice of the Customer—using surveys, focus groups, etc to benchmark customer satisfaction, NPS, etc.
Meet regularly with customers to understand their market problems and experience with WorkWave (Service) and communicate findings and recommendations to stakeholders
Aid in development of content marketing and thought leadership assets to increase product awareness (whitepapers, eBooks, articles, blog posts, infographics, etc.).
Produce enablement tools for sales/support teams such as talking points and presentations

Qualifications

Strong attention to detail and ability to handle multiple activities simultaneously
Very strong written and verbal communication skills.
Ability to think strategically and implement with excellence
Passionate about customer experience and buyer-centric approach
Adept in data analysis and identifying actions from what the data tells us
Ability to interact with executive management
Excellent people and influencing skills to team with people from across the organization
Desire and commitment to support product manager and sales team to achieve goals
Strong commitment to collaboration with internal and external people and organizations
Ability to understand technology solutions and communicate benefits into laymen’s terms

5+ years of product marketing experience, preferably in cloud-based software a plus
BS in business administration or marketing or equivalent experience

We value people who are smart, passionate and get things done. Fit is the most important criteria for us when hiring. We can always find “good technicians” but finding “good technicians” who can succeed in our environment is absolutely critical. So, when we say “fit,” what does that mean to us? To “fit” at WorkWave you must be:

Intellectually Curious and Passionate: You love figuring out what the problem is and finding a way to fix it. You enjoy coming to work each day and have a positive energy that the organization can see and feel.
Empathetic and Respectful: You truly appreciate other’s perspectives. You put yourself in others shoes and go out of your way to ensure that all perspectives are heard and understood before decisions are taken.
Team Player: You’re willing to jump in and help whenever and wherever needed by the team. Your goal is to find ways to provide value rather than call attention to your individual performance.
Analytical: You use data as a guide in your decision-making. You’re able to understand what data is needed, to parse that data in ways that provide key insights and summarize it for the team so that it can be used to drive the intended decisions.
Get Things Done: Once you’ve determined the key elements of the problem, you solve it and figure out how to most effectively put that solution in place. You’re not afraid to roll up your sleeves, take responsibility and make things happen as an individual contributor but also know how to drive your team to do the same. Once you start them, you like to finish things, not just “checking the box” but making sure that they get done and done right.
Willing to Make Mistakes and Intellectually Honest When You Do: You are not afraid to make mistakes and, when you do, you admit them, learn from them and ensure they don’t get repeated in the future. Placing blame and spending time pointing fingers is not part of your DNA…learning enough to make sure we don’t repeat the mistake is