Here are sample job postings for Public Relations roles:

Public Relations Account Executive

Dini von Mueffling Communications

What You’ll Do (Mission):

• Work with clients to achieve increased awareness and elevate their presence in the media through earned media placements that align with client objectives. Strategically communicate client initiatives through leveraging of media relationships while in keeping with brand messaging.
• Scrupulous attention to detail and ability to multitask both short term and long term media placements. Efficiently communicate with clients and facilitate their interactions with members of the press.
• Tracking all opportunities while pursuing consistent coverage. Develop and perpetuate client confidence through clear, courteous, and professional communication. Ensure continual synergy with the client’s leadership to support its brand image and business goals- continually honing the strategy.
• Constant monitoring of media coverage for client, their industry, and issues relating to their expertise for potential opportunities. A passion for the media is ideal.

Role Responsibilities and Outcomes

As the primary point of contact on assigned accounts, and under direction of the Account Director on the account, responsibilities will include:

• Strong leadership presence in account work
• Leading brainstorming sessions and work with the team to create communication strategies, press plans, and outreach lists- track, record, and report on outcomes
• Creation of press materials including one-sheeters, client bios, press releases, media alerts, and more
• Effectively and frequently pitches by phone as well as email, secures strategic and targeted placements with ease
• Researching and developing general and specific media lists, updating constantly
• Brainstorming innovative partnerships, speaking opportunities, and other ownable media moments for clients
• Responsible for maintaining timely pitching and follow up, to ensure media opportunities
• Demonstrate ability to effectively develop full range of written materials including pitches, press releases, byline articles, speeches, briefing sheets, client correspondence and reports
• Supporting and training junior team members (i.e. answering questions, helping with edits, and giving direction).
• Fostering new and maintaining existing relationships with network of media contacts
• Leveraging knowledge of current social media environment to create content, strategy, and enhance brand equity through client social media platforms and interactions
• Work in tandem with event production companies to execute high profile events for clients including press coverage, and day-of responsibilities such as photographer oversight, step and repeat management, and more

Competencies- Examples Include// The Ideal Candidate

• Understanding the current media environment and that not all placements are created equal, resulting in pitching outlets that are perfectly geared toward readership relevant to the client
• A willingness to dive into any task- no matter how big or small
• The honed ability to spot a typo from a mile away, a detail-oriented person who takes pride in their work
• An “on-your-feet” positive attitude. Given the nature of our work, anything and everything can change in a matter of minutes- the ability to adapt and efficiently create a solution
• Poise and confidence- the ability to interface with clients, high profile individuals and colleagues in a warm and professional manner
• An extremely strong writer who can easily tweak their voice to fit a variety of different copywriting tasks such as creating talking points, social media posts, op-eds, and more
• The ability to lead and manage all secondary and tertiary team members on accounts, oversee their work, manage deadlines, and provide constructive critique and copywriting edits.
• Has at least 2 years of public relations agency experience
• A proactive team player with leadership capabilities

About DVMC

Dini von Mueffling Communications (DVMC) is a full service public relations company based in New York. From media relations and corporate communications strategies, to product launches, brand communications and flawless event execution, we have a distinguished roster of clients spanning technology, finance, health and wellness, law, real estate, non-profits, design, art, books, films, events, and high profile individuals. Boutique in size and service, we strive to exceed client expectations.

Public Relations – Director / Senior Account Executive

Brandstyle Communications

Candidate handles client relations, identifies and secures press opportunities, and delivers consistent earned media coverage. Candidate must have excellent time management and prioritization skills; must be able to work on multiple accounts at the same time with strong delegation abilities. Candidate must be able to thrive in an entrepreneurial environment and embody that same entrepreneurial spirit.

Areas of Responsibility Include:

• Lead client meetings and calls
• Develop strong angles for pitches and press releases
• Pitch a range of media with the goal of press coverage, both product placement and larger brand / feature stories
• Create Master Marketing & Editorial calendar
• Conceptualize and initiate seasonal PR strategies for clients
• Understand and identify appropriate strategic partnership opportunities for clients
• Review and send through client deliverables:
• Weekly updates (sent to client by Account Executive)
• Call agendas & recaps
• Monthly reports
• Provide oversight for Account Executive, performing quality checks on resulting work product:
• Processes & workflow
• Review & approach to pitch angles
• Facilitate new client on-boarding process including review of on-board kit & team org chart and scheduling kick off meeting with client
• Brainstorm fresh ideas for client PR campaigns
• Attend client events and relevant industry events

What is Expected From Me in My Role?

• Have complete understanding of client messaging and brand, in order to thoughtfully represent accounts day-to-day
• Spend at least 1 hour per day pitching each client
• Excellent research and writing skills to craft relevant pitches for a range of media
• Immediate acknowledgement of client emails / phone calls, to uphold client service pillar of Brandstyle’s company ethos
• Provide proactive status updates to SVP on a regular basis
• Strong network of contacts with media; spend time networking with press and KOLs (key opinion leaders) outside of Brandstyle as much as possible
• Ability to multitask and prioritize work (both Senior Account Executive’s and Account Executive’s) to ensure efficiencies
• Firm understanding of what should be delegated to Account Executive and/or intern with consistent follow up
• Diligent attention to detail and organizational skills

Public Relations Manager

Institute of Culinary Education (ICE)

Have an interest in the world of food, from top chefs and restaurants to cooking and the business of food? Do you enjoy immersing yourself in all facets of the culinary world— the people, the places, the events?

At the same time, are you also passionate about communications? Do you presently have your finger on the pulse of a brand where you’re making a tangible contribution and would like to step-it-up and make your mark on the food scene?

The Institute of Culinary Education (ICE) is looking for a full-time Public Relations Manager to hit the ground running with a high-performance, collaborative marketing team. The ideal candidate is an expert communicator, a self-starter, with a strong work ethic and an attention to detail held by few. They’ll use their excellent writing, organizational and public relations skills to navigate a fast-paced environment that produces on average of 46 million earned media impressions per month!

Candidates must have a proven track record in public relations, a network and strong relationships with the media and enjoy the thrill of communications and landing media hits. All while paying homage to the simple building blocks of authenticity and good public relations, with the ultimate goal of maximizing brand value.

You’ll execute the tactics of a unique earned media platform, have a hand in setting the strategy and host/attend events representing the nation’s leading independent culinary school as you embark on helping thousands find their culinary voice each year.

Specific Job Responsibilities:

• Support the Public Relations Director in the tactical execution of the public relations plan
• Work alongside the CMO, Director and management team in setting the plan’s strategy
• Media relations research and outreach; including drafting press materials, pitches, etc.
• Leverage existing media contacts and cultivating ICE’s contacts to forge strong relationships with media, thought leaders, editors and writer
• Assist in qualifying inbound media inquiries and interview requests
• Manage ICE’s marketing event planning and logistics
• Stay on top of news/trends/issues relevant to ICE and the food industry

EXPERIENCE AND EDUCATIONAL REQUIREMENTS:

• Minimum of 3-5 years of food or hospitality public relations, media relations or communications experience
• Degree in a related field or equivalent experience, job knowledge and success
• Demonstrated, track record of success for reputable publications, social media, etc.
• Tangible media relations experience, including working with and pitching to reporters; celebrities, athletes and influencers a strong plus.
• Excellent verbal, written and editorial communications skills.
• Strong attention to detail, with the ability to manage multiple projects, in varying stages of development simultaneously.
• Advanced knowledge of social media platforms and the role it plays in public relations

ABOUT ICE
The Institute of Culinary Education (ICE) is one of the largest and most diverse culinary schools in the world with campuses in New York and Los Angeles. Established in 1975, ICE offers award-winning six to 13-month career training programs in Culinary Arts, Pastry & Baking Arts, Health-Supportive Culinary Arts, Restaurant & Culinary Management and Hospitality & Hotel Management, plus continuing education programs in Artisan Bread Baking and The Art of Cake Decorating — with more than 14,000 successful alumni, many of whom are leaders in the industry. ICE also offers professional development, hosts more than 500 special events each year and is home to one of the world’s largest recreational cooking, baking and beverage programs with 26,000 students annually. ICE’s 74,000-square-foot, cutting-edge campus in New York City and its new 38,000-square-foot Los Angeles campus were designed for inspiration, creativity and community. Visit us at ice.edu, watch our videos on YouTube at https://www.youtube.com/iceculinary or join us on Instagram, Facebook and Twitter at @iceculinary to find your culinary voice™.

The Institute of Culinary Education is an equal opportunity employer.