Here are sample job postings for Publicity roles:

Publicity Assistant – Portfolio, Sentinel

Penguin Random House LLC

The Portfolio and Sentinel imprints are seeking a Publicity Assistant to work with bestselling nonfiction authors in the business, self-help, and politics categories. The Assistant will provide general administrative and publicity support to the Director of Publicity and will also execute publicity campaigns for hardcover and paperback titles. This role provides an intensive education in trade book publishing in a fast-paced, fun, and highly collaborative environment.

Our authors are internationally recognized economists, leaders, professors, CEOs, media personalities, and movement starters, and our mission is to help them refine and position their message, build their tribes, and spread their ideas far and wide. The ideal candidate for this position is a self-starter with a strong interest in current events who would be excited to be at the forefront of the changing landscape of business, work, and politics.

Specific responsibilities include:

• Helping to manage high profile media campaigns for bestselling authors.
• Providing publicity support to the Vice President, Director of Publicity on a variety of campaigns.
• Arranging author events and creating author schedules, including coordinating travel and hotel accommodations.
• Seeking publicity opportunities across print, TV, radio, and online media.
• Writing press releases, pitch letters, and other promotional materials.
• Coordinating mailings, publicity materials, and review copy requests.
• Actively developing and maintaining media and event contacts.
• Collaborating closely with Marketing and contributing ideas for marketing and social media campaigns.
• Performing administrative duties for supervisor, including calendar management, booking conference rooms, sending packages to the media, managing expenses, tracking press coverage clips, etc.

Please apply if you meet the following minimum requirements:

• Prior office experience
• Genuine interest in publicity and book publishing, specifically nonfiction
• A proven ability to generate creative angles and pitches
• Ability to work in a collaborative team environment
• Excellent communication and organization skills
• Exceptional writing skills and attention to detail
• A proven ability to work in a fast-paced environment under strict deadlines
• An understanding of social media as a marketing tool
• Knowledge of Microsoft Office and social media
• Knowledge of Cision and Publicity Assistant a plus
• Familiarity with business

PUBLICITY MANAGER

University of Washington

• As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

• UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for four consecutive years.

• Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the press also offers a broad range of regional books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.

UW Press has an outstanding opportunity for a full time Publicity Manager.

• Reporting to the Director of Marketing and Sales, the Publicity Manager is responsible for conceptualizing and implementing publicity campaigns and media strategy for the press’s new trade, scholarly, regional, and distributed titles. The Publicity Manager partners with authors and works closely with members of the media, press managers, editors, and other press colleagues to secure maximum review coverage and exposure for press publications through all appropriate channels. This position is also responsible for general press communications and promotion of the press’s publishing program and brand to a global community of scholars and intellectually curious readers.

RESPONSIBILITIES:

• Publicity: Creates and implements publicity campaigns and media strategy for press authors and new publications directed at a variety of local, regional, national, and international audiences. Develops and sustains strong relationships with major book review editors and other members of the media to generate ongoing interest in covering UW Press books and authors. Researches media contacts and develops targeted mailing lists for galleys as well as finished books. Oversees all review copy mailings. Provides feedback to press staff on the reception of press titles by members of the media. Visits New York twice a year and other cities, as appropriate, to present and pitch new titles to media contacts

• Social media: Leads press social media and digital media programs. Creates and manages the press blog and coordinates social media networking sites.

• Events: Organizes author and book events at bookstores and libraries, and in collaboration with museums, and other cultural organizations, as appropriate. Coordinates events at academic conferences and on campuses in partnership with authors. Attends select author events. Attends select academic conferences and trade shows.

• Communications: Serves as primary contact for general press communications and PR. Writes press releases. Works with UW campus news and information office and other campus outreach contacts. Produces the press’s monthly e-newsletter.

• Team participation: Provides creative input on the appropriate positioning of new titles at press editorial projects review, launch, cover, and packaging meetings. Serves on the press’s website and branding teams.

• Budget: Manages publicity budget and schedules.

REQUIREMENTS:

• Bachelor’s degree.
• Two to three years of experience in publicity or public relations, preferably with a scholarly or trade book publisher.
• Excellent communication (written and verbal) and interpersonal skills.
• Fluency with social media.
• Understanding of academic and general-interest audiences.
• Superior organizational skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office, social media platforms, and databases.Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.DESIRED:
• Experience managing publicity and media strategy for a scholarly or trade book publisher, preferably for another university press.
• Deep knowledge of trade and scholarly media in key disciplines and areas related to the press’s publishing program.
• Established connections with book review editors and major media and political reporters, book reviewers, magazine editors, and bloggers a plus

Senior Publicity Manager, S&S Books

CBS

Simon & Schuster, a division of ViacomCBS, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.

DESCRIPTION:

Simon & Schuster is seeking a Senior Publicity Manager with a minimum of 4 to 5 years’ experience in book publicity to help plan and execute campaigns for a range of non-fiction and fiction (literary and commercial) works. Key responsibilities include:

• Pitching and securing significant national print, television, radio and online interviews and reviews for assigned titles.
• Writing persuasive press releases, galley letters, and other forms of written pitches
• Independently arranging and executing multi-city author tours, including local book events, media interviews, author travel, and pre-publication, buzz-building opportunities.
• Working with authors to craft and place exclusive essays and book excerpts
• Collaborating with outside literary p.r. agencies on select titles
• Creating targeted media mailings
• Maintaining consistent and supportive contact with authors and agents
• Collaborating with editorial, marketing, and sales teams on campaign execution, as well as overseeing a team of publicists

QUALIFICATIONS:

• Candidate must have a minimum of 4-5 years’ of book publicity experience
• Able to work in a fast-paced environment and meet tight deadlines
• Must be a creative and strategic thinker, as well as be assertive and persuasive in meetings
• Possess reliable national media relationships and knowledge of the media, marketplace and competition
• High-energy and passionate, possess exceptional interpersonal, written and verbal communication skills, strong attention to detail, and the ability to successfully manage multiple projects