Here are sample job postings for Social Media roles:

Social Media Manager

TRENCH PLATE RENTAL CO 

Summary: You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Essential Job Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook, LinkedIn, Twitter etc. Timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• You may perform other responsibilities as assigned

Qualifications and Required education:

• BSc degree in Marketing or relevant field
• Solid knowledge of SEO, keyword research and Google Analytics
• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

About us: Trench Plate Rental Company, a growing construction, equipment rental, traffic control service company. With 40 years of success behind us, we are a profitable and financially stable company that has experienced consistent growth. We also manufacture most of our standard application products and manufacture custom shoring products.

Director, Global Social Media

Indeed

Our mission:
As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team:
Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed’s labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.

Your job:
Indeed is seeking an experienced head of global social media to oversee Indeed’s social media activities. The ideal candidate will have a proven track-record of overseeing a sophisticated social media program for a global, well-known brand and be an expert on how social media can be utilized to increase brand consideration. They will be responsible for developing strategy, integrating with the larger brand & communications team, and implementing measurements to show the impact of their work. They will work closely with the creative team to advise on innovative, creative concepts to create best-in-class social media campaigns and with the brand strategy team to ensure brand alignment and campaign integration. They will also work with regional and country leadership to ensure that ideas are relevant in local markets.

The ideal candidate is highly collaborative and thrives in a data-driven culture. Candidates must have previous team management experience and be comfortable setting goals and measuring results. They must excel at building relationships across marketing and the organization as a whole and be able to influence direct reports, peers, stakeholders and senior leadership.

Responsibilities:

• Lead the global social media function at Indeed
• Develop a global social media strategy and oversee the development of regional and country-specific strategies
• Manage a team of global social media professionals and oversee social media agencies when needed
• Lead the strategy and ongoing evolution of the brand tone-of-voice across all social channels
• Provide strategic social media counsel and expertise to brand and marketing leadership, peers and global stakeholders
• Work with brand and strategy team on integrated campaigns to align all activities within the broader brand framework
• Coordinate with advertising leadership on the role that paid social media plays at Indeed
• Identify how brand content translates into the digital and social space and which digital/social trends and analytics might be beneficial to Indeed’s brand
• Partner closely with creative to ideate and develop social media assets, campaigns and programs
• Supervise community management to drive favorable brand conversations
• Lead the strategic direction of every initiative, demonstrating how social can drive business results through a deep understanding of media and platform-specific OKRs
• Design the right systems, processes, and resources to allow for effective communication amongst global social media team members
• Educate stakeholders about what’s possible based on the team’s capabilities, technology, and specialties
• Work collaboratively as a member of the global brand and communications team and cross-functionally with brand, marketing, and other local and global stakeholders
• Develop a keen understanding of the global brand strategy and how that manifests in social media channels
• Develop a social media crisis framework and provide counsel and best practices for reputational issues
• Serve as a member of the corporate communications leadership team along with the head of social impact and the heads of PR and Communications in APAC, EMEA and North America.

About you:
Requirements

• 8-10 years overseeing social media for a global organization
• Strong social media vision and update-to-date on ever-evolving social media and digital trends
• Track record of successful social media campaigns
• Keen understanding of both paid and organic social media and the relationship between the two
• Exceptional written and verbal communication skills
• Strong expertise and leadership skills, and aptitude to take informed, creative risks
• Ability to mentor and lead a team of highly capable professionals and aid in their career development
• Experience overseeing social media agencies
• Ability and agility to work in a fast-paced and ever-changing environment
• Confidence and poise to work closely with leadership
• Ability to influence in multiple ways and build credibility quickly with key stakeholders, peers and senior leaders
• Strong sense of initiative and ability to work under pressure on multiple projects with tight deadlines
• Demonstrated experience in setting goals and developing ways to measure those goals
• Experience navigating a complex, matrixed organization
• Experience working with a large, established brand preferred
• Bachelor’s degree

Indeed provides a variety of benefits that help us focus on our mission of helping people get jobs.

Social Media & Creative Strategist

Working Families

The Working Families Party is looking for a creative, dynamic, resourceful Social Media and Creative Strategist to engage our growing base of online supporters across social media channels. The Social Media and Creative Strategist will have a unique opportunity to put their knowledge and talents to use guiding our organic social media strategy, building the Working Families Party’s visual brand, and helping to win progressive victories in exciting campaigns across the country. This position will be a key member of the Working Families Party’s National Digital-Communications Team and will report to the National Digital Director, while working closely with leaders and staff across departments. This position is based in Brooklyn, NY, although the ability to work from other locations may be considered for the right individual.

Responsibilities:

• Work with the Digital-Communications team to create and implement a national social media strategy.
• Manage and coordinate organic content across Working Families Party social media channels, including Facebook, Twitter, and Instagram, collaborating with other team members.
• Produce daily content, including designing graphics and memes, and conceptualizing, creating, and editing short videos.
• Monitor online conversations across channels in order to capitalize on opportunities for engagement and build resilient audiences.
• Provide social media support and trainings for WFP staff and organizers across the country.
• Report regularly on social media engagement to establish consistent benchmarks and provide analysis with the objective of expanding WFP’s audiences.
• Develop social toolkits for use across the organization and with influencers, allies, and partners.
• Identify opportunities for engagement through Facebook groups and other private channels.
• Identify other new social media platforms where the Working Families Party can engage new audiences and which would lead to organizational growth.

Requirements:

• Deep understanding of organizational use of social media platforms, including Facebook, Twitter, and Instagram, including a firm grasp of best practices as they relate to organic content and the platforms’ respective algorithms.
• Ability to communicate compellingly and creatively, both visually and through the written language, in response to breaking news, current events, and pop culture, with a political lens that includes the intersection of race, gender, and class.
• 2-5 years of experience coordinating social media for an organization, preferably in a political or advocacy setting.
• Demonstrated graphic design and basic video editing skills.
• Familiarity with social media metrics and the ability to analyze data and draw conclusions about engagement and performance.
• Ability to plan and manage complex projects, meet deadlines, communicate with teammates, and work effectively in a fast-paced environment.
• Strong attention to detail.
• Commitment to a progressive vision of racial, social and economic justice issues and deep understanding of how all of these issues intersect.
• Innate skill to find the perfect GIF to describe you or your coworkers’ feelings at any given moment.

Preferred (but not required) skills:

• Advanced photography or video production skills, including production of livestreams.
• Experience with Adobe suite, including Photoshop.
• Experience with CRMs such as Action Network, Every Action, Blue State Digital, or Action Kit.
• Experience in website design or development.
• Experience with YouTube or additional social media platforms.
• Fluency in Spanish.

About Working Families Party

The Working Families Party is a progressive grassroots political party. We are building a multiracial, feminist movement of working people to transform America into a country that works for the many, not just the wealthy few. We recruit, train, and support transformational candidates up and down the ballot — and run them to win.

The WFP is made up of our individual members across the country, along with our partners in unions, community organizations and social movements.